Keywords Studios to buy Certain Affinity for undisclosed sum

(Alliance News) - Keywords Studios PLC on Friday said it signed into an agreement to buy Certain Affinity Inc, an Austin, Texas-based game development studio.

Keywords, a Dublin-based technical and creative solutions provider, to the global video games industry said the acquisition will comprise an upfront and earn-out component and is expected to fall within its targeted valuation range.

"Certain Affinity's Founder & Chief Executive Officer Max Hoberman and his management team, including President & Chief Operating Officer Paul Sams, will continue to lead the business post-acquisition, with expected growth underpinned by a strong pipeline of high-quality projects," Keywords said.

Certain Affinity CEO Hoberman said: "At this most difficult time in the market, we're thrilled to be able to provide stability and a supportive home for our team. The respect for our talent and culture that Keywords has shown, along with a willingness to invest in our growth, is unparalleled. Paul and I look forward to partnering with them to chart a course for careful expansion of our core co development activities, refinement of our lead development capabilities, as well as championing the growth of the Create division."

Certain Affinity was founded in 2006, is focused on multiplayer titles and employs around 180 people in the US and Canada. Notable projects include engagements supporting the Halo and Call of Duty franchises, as well as DOOM.

Keywords shares were flat at 2,438.00 pence each on Friday morning in London.

By Tom Budszus, Alliance News slot editor

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