Irn-Bru maker raises prices due to soaring British inflation

LONDON, Feb 1 (Reuters) - The maker of Irn-Bru, the iconic
orange Scottish soft drink, said on Tuesday that prices for its
drinks had been raised due to soaring inflation in Britain.

"We have initiated several cost control actions to reduce
the impact of these rising costs and have adjusted our pricing
with customers where appropriate," A.G. Barr said in a
statement.

"With the published rate of inflation in the UK now above
5%, the highest level for 20 years, we will continue to seek
opportunities across the coming year to offset the impact on our
business."
(Reporting by Guy Faulconbridge; editing by Michael Holden)