(Alliance News) - Great Portland Estates PLC on Monday said fashion brand Represent Clothing Ltd has signed a 10-year retail lease at its 135/141 Wardour Street property in London.
The London-based property developer said Represent will occupy 5,000 square feet across two floors.
Bolton, England-based Represent will open its flagship store in early 2025, GPE said, which will be its largest to date. The brand also has a store in West Hollywood.
GPE did not provide any financial details for Represent's retail lease.
Head of Retail Sarah Goldman said: "We are thrilled that Represent has chosen 135 Wardour Street for their London debut. This will be their second standalone store worldwide, hot on the heels of their LA opening. Vogue hailed them as the 'global contemporary brand' last year, and we have no doubt that the luxury streetwear brand will sit well among the local retail offer adjacent to brands including Supreme, Stussy and Ami; the area's appeal is clearly fast becoming the key location for all the newest streetwear brands."
Last week, GPE had hailed a strong first quarter, as it reported that GBP22.5 million leases had been signed in its financial year ended March 31, and that it had secure 14 new leases and renewals in its fourth quarter, generating annual rent of GBP5.7 million.
Its Wardour Street property in Soho was bought last year for GBP39 million.
Shares in Great Portland Estates were up 0.7% at 380.00 pence each in London on Monday morning.
By Sabrina Penty, Alliance News reporter
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GPE (GPE)