Frasers expands deal to launch Sports Direct in five new Asian markets

(Alliance News) - Frasers Group PLC on Monday said it was expanding its partnership with MAP Active to launch its Sports Direct brand in five new markets in southeast Asia and India.

The Sports Direct and Flannels owner said, in the long-term, it plans to open more than 350 stores in Indonesia, the Philippines, Thailand, Vietnam and Cambodia.

MAP Active is a sports, fashion and distributor operator based in South Asia. Frasers will use MAP Active's infrastructure, expertise and distributed brands to position Sports Direct as a "premier" sports retailer in the region and "set a new benchmark" for the sports retail sector in these markets.

"We're excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth," said Frasers Chief Executive Officer Michael Murray.

"Building on Sports Direct's proven sports retail proposition and MAP Active's market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region."

Shares in Frasers were down 0.1% at 640.50 pence in London on Monday afternoon. The stock is down 19% over the past year.

By Emily Parsons, Alliance News reporter

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