Blue Star Capital subsidiary signs deal for promotion of Red 8 Casino

Technology investment company Blue Star on Monday announced that its 65%-owned Oak Media business has signed an agreement with The Anfield Wrap Magazine for the joint marketing and promotion of Oak's Red 8 Casino.Under the deal, Red 8 will be marketed to Anfield's followers via a range of podcasts and social media outlets. Anfield will receive an unspecified share of the profits generated from those readers who use Red 8 via one of its channels, with another share of the profits being donated to grass roots football on Merseyside.Blue Star said Oak was expected to benefit from vastly increased exposure to a key demographic, "reaching a broad range of potential new customers and significantly increasing awareness of the Red 8 Casino brand".Shares declined 12% to 0.55p by 16:12.NR