LONDON (Alliance News) - ATTRAQT Group PLC Tuesday said it saw a significant increase in the use of its Freestyle Merchandising platform over the holiday period, particularly on big sales dales days like 'Black Friday', 'Cyber Monday' and the start of the traditional retail sales period on Boxing Day.
In a statement, the provider of website services for retailers' online platforms said client usage of its Freestyle Merchandising platform was over six times higher than normal on 'Black Friday', and the average conversion rate rose to 5%, from 3.3% on a normal Friday. It said the platform served 2.8 million unique users on the day.
ATTRAQT now has about 90 clients, including Tesco PLC's clothing busines, Boohoo.com PLC and SuperGroup PLC's Superdry.
Its shares were up 0.6% at 53.80 pence Tuesday morning.
By Steve McGrath; stevemcgrath@alliancenews.com; @stevemcgrath1
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Tesco (TSCO)
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