Last checked at 
Pretax profit for the six months to January climbed to
YouGov's revenue for the period increased 10% year-on-year, and 12% at constant currency rates, to
Revenue in the
YouGov said is progressing well in its five-year growth plan laid out in 2015. Two goals, it said, were to increase the proportion of revenue from its higher margin Data Products and Data Services segments and to increase profit margins in Custom Research.
Both of these aims are on their way to being achieved, with Data Products and Data Services revenue 49% of group revenue in its first half compared to 32% in its year to July 2014. Margins in Customer Research have increased in the period to 24% from the 11% at the end of 2014.
Adjusted operating profit in Data Products and Services combined rose 58% to
Data Products includes YouGov's flagship BrandIndex tracking service, while Data Services includes Omnibus, its fast turnaround service.
Two geographies that did not do so well in the period were
YouGov said it has been exiting businesses across these regions during the period as well as enacting restructuring programmes.
The current Data Products pipeline is robust, YouGov said, and trading since the period end has been positive, with its geographically diverse revenue streams offsetting uncertainty in the
Chief Executive Stephan Shakespeare said: "We continue to deliver to the goals we set out in our five-year plan, and as we move into the penultimate year of that plan we are on track for delivering growth well ahead of our industry.
"By increasing our investment in technology we are getting more out of our data engine and our profit is growing at a higher rate. We have enjoyed a particularly strong first half. Trading during the second half has continued positively, we are accelerating our investment in technology and geographic expansion and remain confident in our prospects for the year."
Shares were up 3.0% on Monday at a price of
