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Pin to quick picksWPP Share News (WPP)

Share Price Information for WPP (WPP)

London Stock Exchange
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Share Price: 747.60
Bid: 744.20
Ask: 744.80
Change: -10.40 (-1.37%)
Spread: 0.60 (0.081%)
Open: 755.80
High: 759.60
Low: 741.20
Prev. Close: 758.00
WPP Live PriceLast checked at -

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WPP adds Brazilian digital marketing muscle

Tue, 03rd Jan 2017 13:16

(ShareCast News) - Advertising giant WPP has acquired a majority stake in Brazilian digital marketing specialist Pmweb Comunicação.Pmweb, which will operate under WPP's wholly-owned operating subsidiary Wunderman, monitors digital campaigns across multiple screens and devices on behalf of its clients, allowing them to tweak messages in real time to optimize their effectiveness. With 200m consumers it is Brazil's leading cross-channel campaign management and optimization company.In calendar 2015 it generated gross revenues of over R$32m from a client list that includes Avon, B2W Digital, LATAM Airlines, Lojas Renner, Mercado Livre, ViajaNet, Walmart and Whirlpool Corporation.Founded in 1997, it employs 140 people and is based in Porto Alegre with an office in São Paulo.The acquisition is part of WPP's strategy to invest in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America, whilst at the same time bolstering the its leadership position in Brazil.WPP's digital revenues were over US$7bn in 2015, making up 37% of the group's total revenue of US$19bn. It's target is to increase this to 40-45% in the next five years.In Latin America, WPP collectively generates revenues of US$1.5bn and employs 23,000 people. In Brazil, revenues were over US$400m with 7,000 workers.The share price was up 0.33% at 1,822p at 1344 GMT on Tuesday.
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8 Aug 2023 09:25

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7 Aug 2023 11:26

IN THE KNOW: Barclays sees turnaround for WPP in next two years

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7 Aug 2023 11:17

Director dealings: WPP non-exec invests, IG board members exercise options and sell

(Sharecast News) - Advertising giant WPP was on the list of director buys on Monday, after a non-executive director picked up 4,000 shares.

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Two measures of global corporate health flash red

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European stocks end higher but mark first weekly loss in four

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LONDON MARKET MIDDAY: WPP shares slide; eyes on US nonfarms

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4 Aug 2023 11:36

Two measures of corporate health flash red

LONDON, Aug 4 (Reuters) - Two measures of corporate and economic health were flashing red on Friday as shipping group Maersk reported a fall in global demand for sea containers and advertising giant WPP said clients in the U.S. tech sector were slashing their marketing spend.

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