(Adds sector background)
LONDON, Sept 17 (Reuters) - Martin Sorrell's S4 Capital
has struck a deal to buy Zemoga, a technology services
company that provides a new route for the rapidly growing
digital advertising group to win work from multinational
clients.
Sorrell, the founder of WPP, has turned S4 into a
$6 billion company in the three years since it launched, by
acquiring businesses to combine data with digital content and
serve the likes of Facebook, Google, Burberry and Netflix.
The move into tech services is designed to enable it to
better compete with the likes of Accenture and Globant, which
can sell both digital advertising services to a client, as well
as internal digital transformation advice.
Sorrell said Zemoga would help S4 take a significant step
towards building a third practice area around technology
services. A digital transformation group, Zemoga provides
product design, engineering and delivery services to clients
including Bridgestone, Sony, Roku and Morningstar.
Founded in 2002 in Colombia, Zemoga employs technology
specialists across the United States to help clients digitise
their internal and customer-facing operations.
"Entry into the technology services sector through Zemoga
gives us the full capability to talk to the Chief Technology or
Information Officer, as well as the Chief Marketing and Chief
Sales Officer," Sorrell said. "We now have the full set."
It did not give a price for the deal.
(Reporting by Kate Holton; editing by Guy Faulconbridge and
Sarah Young)