LONDON, Sept 17 (Reuters) - Martin Sorrell's S4 Capital
has struck a deal to buy Zemoga, a technology services
company that provides a new route for the rapidly growing
digital advertising group to win work from multinational
clients.
Sorrell, the founder of WPP, has turned S4 into a
$6 billion company in the three years since it launched, by
combining data with digital content to win contracts with the
likes of Facebook, Google, Burberry and Netflix.
He said on Friday that the acquisition of Zemoga marked the
first significant step towards building a third practice area
around technology services. A digital transformation group,
Zemoga provides product design, engineering and delivery
services to clients including Bridgestone, Sony, Roku and
Morningstar.
(Reporting by Kate Holton; editing by Guy Faulconbridge)