WPP Share News (WPP)

* European stocks turn higher: STOXX 600 up 0.4%, FTSE +0.3%
* DAX shrugs off weaker-than-expected German industrial orders
* AMS, Osram slide after deal fails

Welcome to the home for real-time coverage of European equity markets brought to you by Reuters
stocks reporters and anchored today by Julien Ponthus. Reach him on Messenger to share your
thoughts on market moves: rm://julien.ponthus.thomsonreuters.com@reuters.net

BARGAIN HUNTING IN LONDON (1127 GMT)
European stocks are seen as quite cheap compared to other markets and UK stocks even more
so, making them an ideal hunting ground for bargain hunters.
UBS has done some math to spot where could the best London opportunities be, saying that
recent marketing events suggest interest from investors is growing largely due to valuation.
"The recent move in sterling and outperformance of domestic shares has also refocused
investors on the potential for significant moves under the surface of the UK equity market,"
analysts at the Swiss bank led by James Arnold write.
Putting aside political volatility, UBS says one way to scout for ideas is to look at the
FTSE 100 shares whose valuation is low relative to their 10-year median. Under these criteria,
tobacco group British American Tobacco, bank Barclays, airline IAG
and builders Berkeley Group and Persimmon rank among the top five placed on the
index.
Another way is to look at companies with a high free-cash-flow yield and a headline
debt-to-EBITDA ratio below the previous 10-year average. The top 5 FTSE, buy-rated names here
are advertising group WPP, Persimmon and IAG (also ranking on top of the previous list),
as well as builder Taylor Wimpey, and precious metal miner Polymetal.
Since the Brexit referendum in 2016, UK stocks' multiples have been under constant pressure.
Relative to the STOXX 600, the FTSE 100 now looks the cheapest in nearly two
decades years on a forward P/E basis, as you see in the chart.

(Danilo Masoni)
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ARE EQUITY MARKETS PRICING IN LOTS OF GOOD NEWS? (0930 GMT)
A solid bounce back on Friday and today's slight move higher shows that the equity markets
are pricing in some really good news. Are we going to have a warm autumn on earnings and data
front?
Time will tell.
Meanwhile, Deutsche Bank analysts say equity-market pricing and positioning at current
levels represents "a strong view that macro as well as earnings growth will rebound".
"Overall positioning in equities, encompassing both discretionary and systematic strategy
exposures, is still near neutral and not high in absolute, but very high relative to levels seen
in prior periods of comparable slow growth."
But, investors, analysts and equity strategists we spoke to believe there is more pain for
Europe Inc in 2020 as earnings drought is seen spilling over.

(Thyagaraju Adinarayan)
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OPENING SNAPSHOT: CAREFULLY OFF THE BACK FOOT (0840 GMT)
European stock markets opened in the red and slightly worse than what futures or
spreabetters indications had initially suggested. Traders are however gradually and carefully
getting off the backfoot and most bourse and sectors are now trading positively.
There isn't however much out there in terms of news on the macro side to fuel the optimism.
Defensives are the biggest drivers with healthcare and food & beverage sectors rising 0.9%.
In terms of individual stocks there are quite a few negative headlines. Osram Licht
took a big hit, now down 4% with Austria's AMS failing in its takeover attempt
.
Building materials supplier SIG collapsed 23% after it warned that annual profit in
its core businesses would be significantly lower, hit by a deteriorating construction market as
a downturn in Britain and Germany deepened and fears of a recession loomed.
That also hit peer Travis Perkins which fell 4.1%.
Another spectacular move was in Safilo which is down close to 5% after rising almost 12% on
Friday. There was speculation that France's Kering could be looking at the Italian company as a
possible takeover target but that’s no longer the case.
HSBC was nearly flat after the FT'S report that the bank plans to cut 10,000 jobs. Bayer is
up 1.7 percent after news that a pending U.S. lawsuit over claims related to its
glyphosate-based herbicide Roundup has been delayed.
Here's your opening snapshot:





(Julien Ponthus)
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OSRAM, SIG AND SAFILO AMONG EXPECTED FALLERS (0753 GMT)
No drama expected at the open for European stock markets this morning with benchmarks seen
hovering at plus or minus 0.2 pct.
Anxiety over the trade war talks in Washington or Brexit negotiations this week have yet not
killed The “Goldilocks” buzz from the U.S. jobs data on Friday.
There seems to be little reaction so far on DAX futures about German industrial orders
falling more than expected. It does however add yet more evidence that Europe's largest economy
is getting stuck into a slowdown.
There is some action on the downside for some individual stocks, notably Osram with
Austria's AMS struggling in its takeover attempt and SIG warning on full-year
profit as construction activity lags. Shares in Safilo will be closely watched
after they rose almost 12% on Friday. There was speculation that France's Kering could be
looking at the Italian company as a possible takeover target but that’s no longer the case.
It is still unclear from pre-market data whether reports that HSBC plans to cut 10,000 jobs
will have much of an impact.
Bayer is seen rising after a pending U.S. lawsuit over claims related to its
glyphosate-based herbicide Roundup has been delayed.
(Julien Ponthus)
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NOT MUCH MOVEMENT EXPECTED AT THE OPEN (0524 GMT)
Clearly the U.S. job data's soothing effect can still be felt and it all seems pretty quiet
this morning in Europe after Asian shares edged higher as concerns of a slowdown in the world's
largest economy eased.
IG Financial spreadbetters expect London's FTSE to open 12 points down, Frankfurt's DAX 4
points higher and Paris' CAC to lose 3 points while U.S. futures are slightly in the red after
their rally on Friday.
Anxiety is bound to rise as we get closer to the U.S.-China trade negotiations in Washington
planned on Oct 10-11.
This quote from our Wall Street market report on Friday sums up pretty well market sentiment
towards Friday's nonfarm payrolls:
"It's sort of a Goldilocks report: it's not strong enough to move the Federal Reserve away
from cutting rates at the end of October, but it's not weak enough to make you concerned about
the labor market or the consumer," said Shawn Snyder, head of investment strategy at Citi
Personal Wealth Management in New York.
Bets that the Fed will cut interest rates have surged this week after a dramatic contraction
in U.S. manufacturing, cooling private sector hiring, and a fall in service sector activity
pointed to widening fallout from the U.S.-China trade war.
(Julien Ponthus)
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(Reporting by Danilo Masoni, Joice Alves, Josephine Mason, Julien Ponthus and Thyagaraju
Adinarayan)