Firering Strategic Minerals: From explorer to producer. Watch the video here.

Less Ads, More Data, More Tools Register for FREE

Pin to quick picksWPP Share News (WPP)

Share Price Information for WPP (WPP)

London Stock Exchange
Share Price is delayed by 15 minutes
Get Live Data
Share Price: 735.80
Bid: 736.20
Ask: 736.80
Change: -5.00 (-0.67%)
Spread: 0.60 (0.081%)
Open: 740.00
High: 742.40
Low: 735.80
Prev. Close: 740.80
WPP Live PriceLast checked at -

Watchlists are a member only feature

Login to your account

Alerts are a premium feature

Login to your account

CORRECTED-IBM signs $1.25 bln WPP cloud deal and says more coming

Wed, 03rd Dec 2014 00:13

(Corrects quote in 5th paragraph to refer to "these deals" (not"big deals") and to clarify speaker was referring to cloudcomputer-class deals, not necessarily to deals which will bebillion-dollar plus in scale)

By Eric Auchard

LONDON, Dec 2 (Reuters) - IBM is enjoying a wave ofmajor technology outsourcing deals from European customers inthe fourth quarter and the new contract signings are not overyet, an executive for the computer services giant said in aninterview.

Late on Tuesday, IBM announced the third in a string ofbillion dollar plus contracts, saying it had won a seven-year,$1.25 billion deal with WPP, the world's top advertisingfirm, to run WPP operations in the cloud.

On Monday, IBM disclosed a multibillion-dollar deal toprovide computer infrastructure services to Dutch bank ABN Amro. And last month, Lufthansa agreed a $1.25billion contract for IBM to take over the German airline'sinformation technology operations and staff.

Bart Van den Daele, IBM's general manager for strategicoutsourcing in Europe, said big contract signings slowed in thedepths of the euro crisis but that the region's customers areready to play catch-up.

"(There's) a new wave of these deals which is stillcontinuing and we see it going forward," Van den Daele said in aphone interview, referring to cloud contracts. He did notspecify, however, whether these deals would be similar in scaleto the recent billion-dollar plus awards. "Now you see the firstresults with Lufthansa, ABN Amro and WPP and there will beothers," he added.

The common theme among European customers is their growingwillingness to embrace the global corporate shift toInternet-based computing, or so-called cloud services, but whiledemanding several local twists, he said.

IBM seeks to differentiate its offering by focusing onhybrid clouds, which mix together the private, on-premisecomputer systems for which it has long been known with newerpublic-facing Internet, mobile and analytics systems, allowingclients to move existing systems to the cloud at their own pace.

This hybrid approach means companies can wait for yearsbefore they consider moving their most sensitive core financialsystems to the cloud computers. It also gives them the option ofnever having to move.

Secondly, European clients demand that their data remainstored locally in European data centre, a requirement IBM hasmet by building seven public cloud data centres across Europe inLondon, Amsterdam, Paris and one in Germany, with another tofollow there shortly.

WPP's deal will allow the London-based company to stitchtogether the operations of the more than 300 agencies it hasacquired through a relentless roll-up of the advertisingbusiness over the past decade and more.

WPP signed its contract last quarter but it only went liverecently, IBM's Van den Daele said. ABN was signed in the fourthquarter, while Lufthansa was also agreed this quarter but itwon't start up until early 2015. (Editing by Susan Thomas)

More News
14 Feb 2023 09:08

LONDON BROKER RATINGS: Deutsche Bank double-upgrades easyJet to 'buy'

(Alliance News) - The following London-listed shares received analyst recommendations Tuesday morning:

Read more
2 Feb 2023 11:50

Publicis predicts further growth from digital advertising

Feb 2 (Reuters) - Publicis Groupe, the world's third-largest advertising company, expects organic net revenue growth of 3-5% this year, it said on Thursday after client spending on digital marketing helped it to beat expectations for 2022.

Read more
31 Jan 2023 09:26

LONDON BROKER RATINGS: Barclays cuts Relx; Jefferies raises Team17

(Alliance News) - The following London-listed shares received analyst recommendations Tuesday morning:

Read more
31 Jan 2023 07:54

LONDON BRIEFING: Pets at Home raises guidance; IMF cuts UK GDP outlook

(Alliance News) - Stocks in London were set to open lower on Tuesday, following a forecast by the International Monetary Fund warning the UK economy will shrink this year, despite growth elsewhere.

Read more
23 Jan 2023 14:05

French advertising firm Publicis names WPP's Ikiler as EMEA COO

Jan 23 (Reuters) - Publicis has appointed WPP's Demet Ikiler as its chief operating officer for Europe, Middle East and Africa (EMEA), the French advertising agency said on Monday.

Read more
19 Jan 2023 09:38

LONDON BROKER RATINGS: Goldman Sachs cuts Relx but raises WPP

(Alliance News) - The following London-listed shares received analyst recommendations Thursday morning:

Read more
19 Jan 2023 08:20

Goldman Sachs upgrades WPP to 'buy'

(Sharecast News) - Goldman Sachs upgraded WPP on Thursday to 'buy' from 'neutral' and hiked the price target to 1,158p from 920p as it expects the shares to outperform this year as several headwinds begin to unwind/ease.

Read more
19 Jan 2023 07:53

LONDON BRIEFING: BHP says China to be "stabilising force" on demand

(Alliance News) - As market optimism faded that aggressive interest rate hikes by the world's central banks may soon come to an end, stocks in London were called to open lower on Thursday.

Read more
5 Jan 2023 15:01

WPP buys Fenom Digital

(Sharecast News) - Advertising giant WPP said on Thursday that it has bought Fēnom Digital, one of the fastest-growing digital transformation agencies in North America, for an undisclosed sum.

Read more
5 Jan 2023 14:45

TOP NEWS: WPP acquires US digital transformation agency Fenom Digital

(Alliance News) - WPP PLC on Thursday reported that it acquired Fenom Digital, a New Jersey-based digital transformation agency, for an undisclosed sum.

Read more
5 Jan 2023 09:20

LONDON BROKER RATINGS: Bank of America cuts Pearson to 'underperform'

(Alliance News) - The following London-listed shares received analyst recommendations Thursday morning and Wednesday afternoon:

Read more
12 Dec 2022 09:34

LONDON BROKER RATINGS: Jefferies raises John Wood to 'buy' from 'hold'

(Alliance News) - The following London-listed shares received analyst recommendations Monday morning:

Read more
8 Dec 2022 12:34

WPP buys Canada-based Shopify owner Diff for undisclosed sum

(Alliance News) - WPP PLC on Thursday said it is buying Montreal-based commerce agency Diff Agency for an undisclosed sum.

Read more
8 Dec 2022 12:01

WPP buys Canadian commerce agency Diff

(Sharecast News) - Advertising giant WPP has announced the acquisition of Canadian commerce agency Diff for an undisclosed sum.

Read more
8 Nov 2022 10:49

WPP CFO Rogers to be replaced by Britvic finance boss Wilson

LONDON, Nov 8 (Reuters) - Advertising giant WPP said finance director, John Rogers, would step down next year to be succeeded by Joanne Wilson, who has previously held senior roles at drinks company Britvic and Tesco's data arm.

Read more

Login to your account

Don't have an account? Click here to register.

Quickpicks are a member only feature

Login to your account

Don't have an account? Click here to register.