LONDON, Sept 12 (Reuters) - Vodafone named the newhead of its British operations on Thursday as Jeroen Hoencamp,who will be tasked with managing the group's roll-out of afaster mobile network in its bid to catch up with market leaderEE.
Hoencamp, currently the UK enterprise director, haspreviously run Vodafone Ireland and held a number of marketingand sales roles in Vodafone Netherlands.
He will take over the British arm of Vodafone later thisyear, replacing Guy Laurence who is leaving to become the chiefexecutive of Rogers Communications Inc.
Hoencamp will inherit a business that has undergone rapidchange in recent years, following the acquisition of the Cable &Wireless fixed-line business.
The sector has also been shaken up by the merger of Orange and Deutsche Telekom's T-Mobile to form theEE group.
EE stole a march on the industry last year when it launchedits fourth generation mobile network ahead of rivals. The groupnow has over 1 million subscribers to the faster network and asignificant advantage over Vodafone and Telefonica's O2 which rolled out their own networks in August.