LONDON, April 18 (Reuters) - Mobile phone operator VodafoneGroup is rolling out its Red price plans, which combinedata packages with unlimited texts and call, across 14 Europeanmarkets.
The tariffs are being designed to increase customer loyaltyand prevent users choosing so-called over-the-top services suchas What's App and Viber to message friends for free.
The British company said on Thursday that it would alsooffer multi-device plans - putting smartphones and tablets on asingle bill - on its Red plans by the end of the year.
Vodafone said in February that more than 2 million customershad signed up to Red in five countries including Britain andGermany.