LONDON (Alliance News) - Online gaming company 32Red PLC Monday said it will sponsor the new series of The Paul O'Grady Show on ITV, an hour-long chat show that runs at 5 pm every weekday.
"It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players," 32Red Head of Marketing Mark Quayle said in a statement.
Earlier this month, the company said it had signed a three-year partnership with ITV Brand Extensions meaning ITV's "I'm a Celebrity...Get Me Out Of Here!" will be used to brand one of 32Red's online slot machine games. In September, it inked a 12-month advertising agreement with Channel 4 to sponsor Late Night Film on Channel 4's flagship film channel Film4, while in August it signed a deal with Italian football club Bologna FC to become the club's official casino partner for the next two seasons.
32Red shares were up 0.7% at 67.22 pence Monday morning.
By Steve McGrath; stevemcgrath@alliancenews.com; @SteveMcGrath1
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