LONDON (Alliance News) - 32Red PLC said Wednesday that it has entered into an agreement with Kambi Sports Solutions to provide a fully managed sportsbook service to 32Red.
The online casino company said the deal with the B2B sportsbook supplier will enable it to provide an upgraded sports betting experience for customers through its online and mobile channels. The new offering will be integrated with the 32Red Microgaming platform, and will enable players to move easily between casino and sports.
32Red said the launch will take place in time for the 2014 FIFA Football World Cup.
32Red also said that current trading remains strong with gross gaming revenues for the period to April 28, 2014 up 12% on the same period in 2013.
Shares in 32Red were trading 2.74% higher at 57.02 pence per share Wednesday afternoon.
By Alice Attwood; aliceattwood@alliancenews.com; @AliceAtAlliance
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