LONDON (Alliance News) - Online gaming company 32Red PLC on Wednesday said its net gaming revenue rose in the first half, as the group increased its active and new customer numbers.
32Red said its net gaming revenue for the six months to the end of June was up 22% to GBP18.6 million from GBP15.2 million a year earlier.
The group's active casino customers rose by 22% year-on-year in the half to 62,214, while its net casino players rose by 12%. It casino player cost per acquisition was up to GBP197 from GBP180.
The company said its trading momentum has continued since the end of the half, with gross gaming revenue rising 35% in the first 20 days of July.
"Our continued focus on customer service, combined with increased marketing expenditure and cross sell from supporting products has driven double digit organic revenue growth in the 32Red casino in the half year," said Chief Executive Ed Ware.
32Red shares were down 2.8% to 70.44 pence on Wednesday.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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