LONDON (Alliance News) - Online gaming company 32Red PLC Tuesday said it has acquired the UK customer database of the Go Wild casino from Go Wild Malta Ltd, a move which will boost its growth in the UK market.
"This acquisition fits well with our growth strategy for the UK market. The migration of players from Go Wild to 32Red is a low-risk and seamless transfer as both businesses utilise the Microgaming platform and games content," said Commercial Director Matt Booth in a statement.
"Players will continue to use the same login and passwords to access their accounts and we will be active in showcasing the 32Red experience to these newly acquired players," Booth added.
The company said Go Wild's UK customers will be migrated to the 32Red platform on or before September 15.
32Red shares were untraded Tuesday mid-morning at 56.02 pence per share.
By Rowena Harris-Doughty; rowenaharrisdoughty@alliancenews.com; @rharrisdoughty
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