LONDON, Jan 5 (Reuters) - Asda, Britain's third largest supermarket group, said it would price match discounters Aldi and Lidl on hundreds of comparable grocery products, following bigger rivals Tesco and Sainsbury's who have schemes that match Aldi's prices.
Asda, owned by brothers Zuber and Mohsin Issa and private equity group TDR Capital, said on Friday it has reduced the prices of 287 products by an average of 17% to match whichever discounter has the lowest price. (Reporting by James Davey; editing by William James)