(Sharecast News) - Advertising technology outfit Taptica was successful in making some strategic progress in its last trading year, bolstered by sustained demand for its technologies from an increasingly diversified customer base.Taptica saw revenues increase 31% to $276.9m in the year ended 31 March, while adjusted EBITDA improved 29% to $44.1m - in-line with management expectations, coming in significantly ahead of guidance offered up by the group at the start of 2018.The AIM-listed firm also witnessed an increase in both gross profits and gross margins on the back of increased efficiencies and the scale of media across the group as a whole, enabling campaign optimisation throughout the business.Looking forward, Taptica said it was "well-placed" to capitalise on the ever-growing advertising technology industry through Tremor, not only in mature markets such as the United States but also fast-growing international markets."Whilst it remains the case that both Facebook and Google carry significant influence across the sector, we believe that Taptica's increasing scale and reputation ensures its market position," said chairman Tim Weller.Elsewhere, Taptica's brand advertising division Tremor Video DSP launched its Creative Studio, made up of a team of industry experts whose primary focus is on the innovation of video advertising solutions.The launch follows the combination of Tremor Video DSP and RhythmOne's video capabilities and will be "central to the ongoing development of the group's offerings".Chief executive Ofer Druker said: "This launch marks another milestone in the integration of RhythmOne, as we continue to augment our offering in order to capitalise on the growing global market opportunity in digital video advertising."As of 0920 BST, Taptica shares had crawled ahead 0.72% to 140p.
