PRTY.L Share News (PRTY)

BERLIN (Dow Jones)--A planned fusion between two online gaming companies--Austrian Bwin Interactive Entertainment AG (BWIN.VI) and British PartyGaming PLC (PRTY.LN)--has fallen through, an Austrian magazine reports Sunday. "Negotiations with the English in the end haven't led to the desired result," Hannes Androsch, a Bwin supervisory board member and major stakeholder, was quoted by Trend magazine as saying in an article released ahead of publication Monday. Bwin officials say they will now turn their attention to countries that show signs of liberalizing their gaming markets, such as China and fellow European Union countries, and in particular the U.S. Bwin Chief Executive Norbert Teufelberger was quoted by Trend as saying that the company is already considering a joint venture with a San Francisco-based company. He wouldn't name the company. "There are indications in some individual U.S. states that in coming years the American market will be partially opened," Teufelberger said. Magazine Web site: http://www.trend.at -Berlin Bureau, Dow Jones Newswires; 49-30-2888-410. (END) Dow Jones Newswires June 27, 2010 07:59 ET (11:59 GMT)