LONDON, Aug 5 (Reuters) - HSBC's half-year profitsrose 10 percent to just over $14 billion as its three-yearcost-cutting plan starts to pay off, but earnings fell short ofexpectations due to a fall in revenue at Europe's biggest bank.
HSBC said it made a pretax profit of $14.1 billion for thesix months to the end of June, up from $12.7 billion a year agobut below the $14.6 billion expected by the average of 14analysts polled by the company.
Revenue fell 7 percent to $34.4 billion, as the bank saidwestern economic growth remained muted and growth in China andAsia slowed, while regulatory reforms added costs for banks.
Its shares were down 2.1 percent by 0832 GMT. (Reporting by Steve Slater; Editing by David Holmes)