By Olivia Oran and Alistair Barr
March 11 (Reuters) - E-commerce company FiftyOne has hiredbanks for an initial public offering that could come later thisyear, according to two sources familiar with the matter.
The New York-based company, which helps online retailersship their products internationally, has selected Morgan Stanley and Barclays PLC to lead the offering, thesources said. The sources declined to be identified because thematter is private.
FiftyOne could not be reached for comment. Morgan Stanleyand Barclays declined to comment.
FiftyOne works with retailers like Ann Taylor, J.Crew, Neiman Marcus, Saks Inc and Under Armour Inc to manage services related to international onlineretailing like localized pricing, payment processing and customsclearance. The company generates roughly $40 million in revenue,according to reports.
The company's investors include Adams Street Partners, ArkoTechnological Holdings, Delta Ventures, Pitango Venture Capitaland Vintage Capital.
FiftyOne is looking to go public amid strong demand fromretailers for international shipping services.
One of eBay Inc's key areas of planned growth ishelping U.S. merchants sell oversees, which is also fuelingdemand for international shipping services. Amazon Inc is also spending heavily on building distribution warehousesoutside the United States.