(Updates)
** Fitbit shares up 4 pct after paring early gainsas wearable device maker announces further expansion of itscorporate wellness program
** Stock rose as much as 9.9 pct to intraday high of $41.11in early trading
** Co says it added over 20 new enterprise customers in thelast four months, including Barclays PLC
** Says Barclays to offer Fitbit's activity trackers to morethan 75,000 employees in US and UK as part of the bank's globalwellness program
** "We have increasing confidence in our bull case for FITand the wearable market, as more employers are incorporating andsubsidizing fitness trackers as part of their health programs,"Morgan Stanley analysts write in a note
** Says US and Europe CIO survey indicates another 24 pct ofcompanies plan to introduce subsidy programs over the next yearvs current 16-pct adoption rate
** Broker cites market research firm Gartner Inc prediction that 2 mln employees will be required to wear healthand fitness tracking devices by 2018 as a condition ofemployment
** Analysts reiterate "Overweight" rating on Fitbit and $58PT on the stock
** Fitbit said in Sept it was set to grow its corporatewellness program after announcing support of HIPAA compliance
** Co also announced last month Target will offerits activity trackers to the retail giant's 335,000 US employees
** Shares have doubled vs their June IPO price of $20/shr (RM: lance.tupper.thomsonreuters.com@reuters.net)