RE: New interview with Zeus Capital analyst25 Feb 2021 15:18
Read that second link... not going to lie I want a ST key chain like in the picture but I don't want to buy $6k brakes to get one lol
This for me is the key selling point to the after market...
"This is, of course, the holy grail of carbon ceramic rotors. If you overheat and wear out a set of CCB rotors, there are currently no reliable options to refurbish them and can cost well over $20,000USD to replace. Not so with the CFRC rotors. Simply send them in for renewal and 10 days later, they're ready to go for another 5,000 track miles. ... The process is approximately $600 per rotor and therefore highly affordable and repeatable two times over the life of the disc. The rotors themselves come in at about half the cost of a set of CCB rotors. ... One rotor for both track and street! No need to swap rotors "
Sure you don't get the cost of a new sale for ST but with that kind of service that will get the attention of many people who will be working out costs (plus time of changing discs out!) and decide ST brakes are a great buy and it is going to mean they're more likely to go out and race, as the poster says in his first paragraph "I have CCB's on my car and won't track it due to fear of destroying them [at a certain race track]". A big win-win for them and ST in my view.