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I just know 7digital said they had a great platform..
But never told its investors how much income they would earn from each of its clients, because it wasn't professional or ethical.
I feel mirriad are on the same path...b.s after b.s
Not if its under beta testing on a NDA just white Labelling potential as mentioned in the annual report
Then 2Phevs that would be material news and subject to a regulated RNS
Yes I did read that but things can change like patent infringement leading to a white Labelling solution
2phevs it's not white labelled. Do you read Mirriad's regulated RNSs or just their pumpy LinkedIn? My advice is to start looking at regulated news. They stipulated last year Amazon and NBCU were developing their own and others likely to follow.
Blimey, before 99% of raises roadshows take place to drum up interest! It only doesn't happen when they have enough investment and they don't need to go to market as it were.
I took the fact that Amazon were developing their own as a real positive last year thinking that every other content provider would want the same facility ASAP so not to lose out and a great opportunity for Mirriad to take the rest as the market leader....but then the Amazon demos happened with SpringServe (Mirriads 1st programmatic partner 2021) and Triplelift involved in the VPP add format along with other coincidences I posted here lead me to believe Mirriad were doing a white Labelling handover to AMZN but if that's not the case I don't care because all the other content providers will want VPP to compete with Amazon
Dread to even contemplate, how much hard earned money 💰, decent good folk, lost in the last 24hrs.
For others to say, just buy more at these low prices...got to be in denial
Someone has posted elsewhere that the company has been doing a roadshow!
I wonder just how many days that's been going on etc ..... & whose been feeding the market knowing what was coming.
LOTM
LOTM we don't know one another but rest assured I have been invested here longer than most. I came across them when they IPO'd as I used to work for an IR co and I met with Co Sec, FD and the old CEO many moons ago. When I left said job I invested here. I used to have decent dialogue here but they didn't appreciate some of my emails about their wasteful spend including their inflated salaries, lack of skin in the game and much more. I also had a relationship with their FPR guys but it's in one ear and out of the other.
I have no doubt that the embryonic advertising space will take off my concerns are with the CEO, the fact they have regurgitated much of the same patter for years and are still burning huge sums, break even likely very back end of next yuear which means yet another raise before and I suspect as well as Amazon developing their own version others are so their moat isn't what I thought.
As far as the 2 IIs buying lots, if they didn't I suspect the raise would have likely failed and they'd have lost all their money so the last thrown of the dice at 1.25p is what it looks like
Hi Lovable,
Firstly I don't think "others" bought into how this could change the landscape last year.
Did you listen to this or look at the guy's profile ? he has nothing to do with Mirriad or the company but clearly gets it & understands the whole ad space environment
https://www.linkedin.com/posts/albertthompson_attention-upfronts-activity-7191104042570330112-bqKp
He's also saying to those that don't get it, if you don't get it now your going to be left behind.
There are multiple possible bidders out there who could buy this & it wouldn't scratch there balance sheets currently.
The issue revolves around the company having got to 25% of USA content providers on board, should have started to engage & educate investors about the company & its potential & they haven't & its now come back & bitten us (not so much them) big time, when it shouldn't have.
They have a lot to answer for.
Why don't you take your concerns & start calling up some of the people on those RNS's to make your views & concerns known ?
LOTM
Lovable totally agree...
At these very low prices, if mirriad had a great platform....
Why hasn't an very large ad company or amazon bought out this company, 50million , would make a scratch on their accounts
They signed Disney I think 3 years ago now and little came of that. Amazon doing its own. Perhaps others checking this out and will go their own way or they would have a lot more meetings and pitches worth 10s of millions given conversion.
If MIRI had the golden IP they’d have been interest in the strategic review over a year ago and even more so now given their share price. Something iffy. If the platform is as good as we think why no cheeky bid? I mean Amazon could throw 10p a share now so £50m if developing a better or comparable version not tricky or more expensive. Have to ask these questions especially given the admin costs, salaries so looks like another lifestyle co
Hey LovableTB,
I have several concerns & a lot of them are to do with revenue, but your fixated on a number that we have no break down for & is to do with "Manual" mode.
I am much more concerned about "Programmatic" & where its roll-out has or hasn't got to ?
Its the key to the future.
Most ad $ get spend during Upfronts Week/Month when the advertisers can see the autumn / winter TV schedules.
If the big content providers didn't see this VPP bring them in Hundreds of Millions of Dollars in additional revenue, why on earth would they be talking/negotiating or signing up to the Mirriad product ? & committing sales & marketing teams to it
LOTM
Guys are you not concerned about the fact H2 much much busier than now and they only have £2.6m unweighted so conversion of pitches usually worked at 1/4 or 1/3 and u weighted won’t all be pitches but looser than that. That’s what has really put a dampener on rather than the likely discount and large dilution.
Https://advanced-television.com/2024/05/02/canela-media-announces-new-partnerships-and-more/
Canela Media announced an exclusive partnership with WBD Conexión Latina, to reach Bilingual U.S. Hispanic audiences, a large population that represents nearly two-thirds of US Hispanic adults. By providing access to premium content across the vast portfolio of WBD genres, advertisers can connect with more high-value US Hispanic bilingual audiences. Additionally, the combined reach of Canela Deportes, with exclusive partners MARCA and FutbolSites, makes Canela Media the undisputed leader in Spanish-language digital sports coverage.  
As a result of these exclusive partnerships, Canela Media provides meaningful and unique access to incremental Latino audiences.
New Canela.TV App
Canela will launch a new and improved user experience for Canela.TV through a new version of its app this summer. These new features will translate to increased audience engagement and retention. Canela’s new app will also enable new and innovative ad formats such as:
· Virtual Product Placement – brands will now have the ability to be virtually integrated into Canela’s original content. 
· AI Powered Contextual Advertising – Canela Media will be the first streaming media company in the US to use AI powered contextual advertising. Understanding the emotional context of a scene allows advertisers to strategically place their ads, increasing their effectiveness. 
--------------------------
So Canela looks to be going live this summer.
LOTM
Saw the 2 podcasts around November last year from memory pretty sure I posted them at the time... been out this morning unfortunately should be back around 2pm
2pevs and your cronies, your flogging a dead horse.
No one will ever read your c.r..p
No-one commented on the podcast's,
I thought they were pretty informative in a number of ways, but still can't tell when they were done & therefore how old they are.
LOTM
2phevs,
It was an interesting video, I thought it might have been Nissan that Hyundai were mentioning or they could have meant both!
LOTM
Mozax,
I don't think there was an insto presentation, otherwise they would have been obliged to make it available for retail investors to view as well (especially for a cash raise)
The offer isn't appeasing me, I can tell you that. I've already had some interesting conversations this morning.
LOTM
IIs aren’t infallible. IP group land others didn’t take part in the 3p raise 12 months ago and haven’t done so at 1.25p. This is now reminding me of WAND which had amazing US II backing and look back usually raised at a premium as the CEO was a super salesman. He’s now gone and they’ve gone from £16 a share to 60p. Anyway, see what H2 brings here
LovableTB,
Of course they are in a position to ask for cash up front, ($5M isn't a lot to ask, but makes a big difference to Mirriad). Didn't you view the video from the other day that 2phevs posted about the car company that missed the boat on virtual product placement & is now working out how to play catch-up, the same logic applies to Content Providers (as I said it would a couple of weeks ago). Why do you think they are all speaking to Mirriad 87%of the market !
Oh something doesn't sit right 100% agree on that.
I'm trying to get to the bottom of it right now, so that everyone is as informed as possible.
You have no comprehension yet of what I've been doing all this morning.
LOTM
I’d be interested to know what was in the presentation to The Institutional investors who have provided a further £6.3M.
They’ve not needed to go to the open market to raise funds, and the £550K allocation to retail investors is just a gesture to appease.
LOTM, MIRI is desperate for revenue as the £2.6m unweighted testifies. They are not in a position to ask for cash up front. They’re stil burning a lot of cash with a pathetic pipeline (at the mo). They said much the same in the raise 12 months ago. If this was really special and not just a minnow paving the way for large players (developing their own like Amazon) surely they’d be bought out right now for 10p a share or £50m. Something doesn’t sit right.