The decline in SP can really be traced back to that moment in time when Wallace and Gromit (aka Milliband and Flint) flapped thier gums about how they were going to destroy, sorry improve, the Enrergy business - which fundamentally they know nothing about how it really works - but would possibly enhance their political position. Then the Regulator started conducting the same reviews which it has been doing every 2 or 3 years for the last x amount of years. So the buy back program has had little effect to date. BTW the price before all this was touching £4.
With Ed with most to loose on a Yes vote over the border and George's good work on the jobs front looks like the threats from Ed are down the pan for next 4-5 yrs. as such expect a good bounce to 2013 levels before Xmas.....expect 400 sooner rather than later....add Sainsbury being bought and BG being broken up it would be a win win for all.....roll on Xmas.
But Sainsbury's Energy is backed by British Gas. From their website: " Sainsbury's Energy is a new partnership between two of the UK's leading companies Sainsbury's and British Gas , providing sustainable energy solutions to homes across the UK".
So it's not as if they are losing customers to a competitor, they will still be supplying the gas that Sainsbury's sells. Bit like BT not worrying too much about losing customers to Plusnet. ATB.
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