Less Ads, More Data, More Tools Register for FREE

WPP's GTB acquires Zubi Advertising Services in US

2 Feb 2017 12:00

RNS Number : 8844V
WPP PLC
02 February 2017
 

 FOR IMMEDIATE RELEASE

02 FEBRUARY 2017

 

 

WPP PLC ("WPP")

 

WPP's GTB acquires Zubi Advertising Services in the US

 

WPP announces that GTB, its wholly owned full-service agency dedicated to the Ford Motor Company account, has acquired Zubi Advertising Services, Inc. ("Zubi"), a full-service advertising agency that focuses on the Hispanic market in the US.

Zubi's unaudited net revenues were US$18.9 million as of December 31, 2016. Clients include Ford, JP Morgan Chase Bank, N.A. and Dunkin' Donuts. Founded in 1976, Zubi employs approximately 120 people and is based in Coral Gables, Florida, with offices in Los Angeles and Detroit.

The acquisition continues WPP's strategy of investing to strengthen its "horizontality" offer to clients by enhancing the capabilities of its global account teams, such as GTB, and in important markets such as the US. WPP currently has 48 account teams, representing over one third of the Group's US$19 billion in revenues, with over 38,000 employees working on these clients. In the US, WPP companies (including associates and investments) collectively generate revenues of over US$7 billion and employ over 25,000 people.

 

 

Contact:

Feona McEwan, WPP + 44(0) 207 408 2204

Kevin McCormack, WPP

+1 (212) 632 2239

 

 

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
ACQGMGGZMZKGNZM

Related Shares

Back to RNS

Due to London Stock Exchange licensing terms, we stipulate that you must be a private investor. We apologise for the inconvenience.

To access our Live RNS you must confirm you are a private investor by using the button below.

Login to your account

Don't have an account? Click here to register.

Quickpicks are a member only feature

Login to your account

Don't have an account? Click here to register.