TECHNOLOGY PARTNERSHIP SIGNED WITH YUDU MEDIA

5 August 2015

ATTRAQT Group plc

("ATTRAQT", the "Group" or the "Company")

TECHNOLOGY PARTNERSHIP SIGNED WITH YUDU MEDIA

ATTRAQT and YUDU Media to develop new joint service offering

ATTRAQT Group plc (AIM: ATQT), a leading provider of eCommerce visual merchandising, site search and recommendation technology, is pleased to announce that it has signed a memorandum of understanding ('MOU') with mobile digital catalogue app developer YUDU Media ('YUDU'), to develop 'Live Catalog', a joint service offering using ATTRAQT's visual merchandising platform and YUDU's digital catalogue technology.

ATTRAQT's Freestyle Merchandising ('FSM') platform enables retailers to manage how products are merchandised on their eCommerce sites, and under the terms of the MOU, YUDU's existing clients will be able to add ATTRAQT's FSM technology to their mobile apps. YUDU's technology allows companies to convert product catalogues and retail websites into a mobile digital catalogue app and similarly, ATTRAQT's existing customers will be able to integrate the FSM technology used on their eCommerce sites into a new YUDU-developed mobile catalogue app.

This is ATTRAQT's first technology partnership, allowing the Group to extend the use of its FSM technology into new market segments. Live Catalog will enable retailers to add real-time visual merchandising techniques, such as personalised promotions and special offers, and other rapidly-changing content to their digital catalogues.

ATTRAQT and YUDU have already completed the proof of concept, which demonstrates the advantages of being able to merchandise within a mobile app. Both parties expect to start marketing the offering to their respective clients shortly. A white paper on the new service offering is available from www.attraqt.com/digital catalogs.html 

André Brown, CEO of ATTRAQT Group plc, commented:

"We are delighted to be working with YUDU - our first technology partnership where we are creating Live Catalog, a new service offering for our customers. Combining ATTRAQT's Freestyle Merchandising platform and YUDU's digital catalogue technology will allow our customers to seamlessly incorporate the same visual merchandising that they use on their eCommerce sites into a mobile app. YUDU currently have over 220 retail clients who will now have the option to use ATTRAQT's technology to enhance their merchandising. We believe the partnership could be a very valuable opportunity for our business and have been delighted by the internal feedback we've had from the proof of concept."

Richard Stephenson, CEO of YUDU commented:

"We are pleased to be working with ATTRAQT to develop this joint service offering for our customers. The ATTRAQT technology means that YUDU's apps can now bring retailer catalogues to life with current, personalised offers and content tailored to the user. We have been able to produce great results for our clients, improving sales conversion and enhancing the user experience and look forward to working with the ATTRAQT team going forward."

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About ATTRAQT

ATTRAQT launched its merchandising platform Freestyle Merchandising in 2009 which included product recommendations, site search and visual merchandising. The client base has now grown to approximately 90 clients, including Tesco Clothing (part of Tesco Plc (LSE: TSCO)), boohoo.com (LSE: BOO) and Superdry (LSE: SGP). The Company has market presence in Western Europe and the US with offices in London and Chicago. For more information please visit: http://attraqt.com/

About YUDU Media

YUDU provides the software solutions for more than 220 retailers with interactive App and Web digital catalog solutions. YUDU Publisher is a cloud-based platform that allows easy publishing and management of content with enhancement options of video, 3D product views, interactive content and a full statistics package. The YUDU SmartCat ® unique feature automatically links product codes, descriptions and prices ensuring that eCommerce sites and online catalogs are fully in sync at all times. Clients include Screwfix, Scotts and Co, Littlewoods and Lathwaites.