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Notification of Interests

23 Oct 2007 12:15

YouGov PLC23 October 2007 TR-1: Notifications of Major Interests in Shares 1. Identity of the issuer or the underlying issuer of existing shares to whichvoting rights are attached: YouGov PLC 2. Reason for the notification (please place an X inside the appropriate bracket/s): An acquisition or disposal of voting rights: ( X ) An acquisition or disposal of financial instruments which may result in theacquisition of shares already issued to which voting rights are attached: ( ) An event changing the breakdown of voting rights: ( ) Other (please specify) : ( ) 3. Full name of person(s) subject to notification obligation: Fidelity International Limited (FIL) 4. Full name of shareholder(s) (if different from 3) : 5. Date of transaction (and date on which the threshold is crossed or reached ifdifferent): October 18, 2007 6. Date on which issuer notified: October 22, 2007 7. Threshold(s) that is/are crossed or reached: 11% 8. Notified Details: A: Voting rights attached to shares 8: Notified Details A: Voting rights attached to shares Class/type of Situation previous Resulting situation after the triggering shares to the triggering transaction transaction If possible Number Number of Number Number of voting Percentage of votinguse ISIN code of voting of rights rights shares rights shares Direct Direct Indirect Direct Indirect ISIN GB00B1VQ6H25 10,002,840 10,002,840 10,889,710 11.76% B: Financial Instruments Resulting situation after the triggering transaction Type of Expiration date Exercise/conversion No. of voting rights % of voting financial period/date that may be acquired rights instrument (if the instrument exercised/ converted) Total (A+B)Number of voting % of voting rights rights 10,899,710 11.76% 9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: Shares Nominee Management held Company 260,200 Bank of New York FPM Brussels Fidelity International Limited (FIL) is the parent holding company 6,248240 Brown Bros FIL for various direct and indirect Harrimn Ltd Lux subsidiaries, including Fidelity Fund Management Limited (FFML), 248,200 Brown Bros FIJ Fidelity Investment Services Ltd Harrimn and Co (FISL), Fidelity Gestion (FIGEST), Fidelity Investments Advisory 1,261,770 JP Morgan, FIL (Korea)Limited (FIAKL), Fidelity Bournemouth Investments Mangement (Hong Kong) Limited (FIMHK), Fidelity Pension 2,288,900 JP Morgan, FISL Management(FPM), Fidelity Bournemouth Investments Japan (FIJ) and Fidelity Investments International 78,400 JP Morgan, FPM (FII), investment managers for Bournemouth various non-US investment companies and institutional clients. 395,000 Northern Trust FPM London 119,000 State STR BK and FPM TR Co LNDN ................. Proxy Voting: 10. Name of proxy holder: Fidelity International Limited (FIL) 11. Number of voting rights proxy holder will acquire to hold: 896,870 12. Date on which proxy holder will acquire to hold voting rights: 18 October 2007 13. Additional information: 14. Contact name: David Merryweather 15. Contact telephone number: fil-regulatoryreporting@uk.fid-intl.com For notes on how to complete form TR-1 please see the FSA website. This information is provided by RNS The company news service from the London Stock Exchange

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