KPop.Flex - signature of merchandising agreement

2 March 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP.FLEX: SIGNATURE OF MERCHANDISING AGREEMENT

Live Company Group plc (AIM: LVCG) is pleased to announce the signature of the merchandising agreement for KPOP.Flex with KPE (50% owned subsidiary of LVCG, the "Licensor") and Nylon Merchandising Limited (the"Licensee")

Highlights

· Sale of merchandising at the KPOP.Flex concert and fan fest taking place in Frankfurt on 14 and 15th May 2022

· Minimum guarantee due to the Licensor from the Licencee

· Use of KPOP.FLEX and FLEXEY names and associated logos to develop, manufacture, advertise and sell certain approved goods granted by LVCG to Nylon Merchandising Limited

· 75% of Net profit from the sale of all merchandise at the festival, online and off-site is payable to LVCG with 25% payable to the Licensee

· Intellectual property (IP) for the merchandise remains with LVCG 

Nylon Merchandising Limited

Nylon have over twenty years of experience across worldwide touring, online, retail and licencing merchandise experience. Their artist list includes Blondie, Sting, Celine Dion, ACDC and Aerosmith.

Chairman David Ciclitira Commented:

"I am delighted to conclude the merchandising agreement for KPOP.Flex and the fan festival. Nylon are a world class merchandising firm who work with some of the most famous artists in the music business and I look forward to working with them on KPOP.Flex and beyond with potentially additional releases of FLEXEY Mascot Character for seasons like Christmas and Easter. Investors can see all the merchandising images on KPOP.flex social media. "

The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the Company's obligations under Article 17 of MAR.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is Kpop Europa (KPE), which owns the kpop.flex brand. KPE is a joint venture between LVCG and the Explorado Group. Kpop.flex is Europe's first ever Mega KPOP music festival. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2022 will be Cape Town Cycle Tour and the successful one year out launch of the Formula E Cape Town race for series 9 in 2023. The fourth division is StART Art Global, in which LVCG holds a 13.5% stake. StART Art Global is a combination of both physical art shows and a digital art platform.