Greek Joint Venture

11 May 2006 07:00

To be embargoed until 7.00am on 11th May, 2006 Totally Plc ("Totally" or "the Company") Launches Greek Joint Venture Totally Plc, the AIM quoted (ticker `TLY') international publisher and Internetservices provider announces today that it has launched a new joint venture withthe UK's leading Greek broadcaster, London Greek Radio ("LGR"). Together,Totally and LGR have launched a new LGR portal promoting a raft of new onlineservices including dating, directory, property and recruitment targeting theUK's Greek community.Under a five year joint venture agreement, the partners will share equally inall service related revenues and new advertising agreements. Totally willprovide use of its proprietary online publishing software suite and advise LGRon commercial online strategy. LGR will provide content, marketing via its24-hour FM broadcast and established Greek community relationships.Chris Harmandas, Sales Director of London Greek Radio commented:"Through our partnership with Totally Plc we have expediently created anexciting new range of online products and services that we expect to drivesubstantial revenue. Totally's online publishing technology has proven to beextremely flexible and their team has added significantly to the quality of ouronline strategy."The size and make-up of UK's Greek community is believed to be similar to theUK's Jewish community and the new websites have therefore been modelled on thealready successful portfolio of TotallyJewish websites that serve variousJewish Communities around the world. These include www.totallyjewish.com,www.totallyjewishdating.com,www.totallyjewishtravel.com, www.totallyjewishdirectory.com and www.totallyjewishjobs.com.Steve Burns, CEO of Totally Plc commented:"The launch of the new LGR portal demonstrates our ability to use ourproprietary technology and online publishing expertise to successfully targetother niche communities, thus building new revenue streams and creating longterm value. We expect to announce the launch of further joint venture sites inthe very near future"For further information:Steve BurnsCEOTotally Plcwww.totallyplc.com T: 020 7692 6929John East & PartnersDavid Worlidge / Simon Clements T: 020 7628 2200Abigail SingletonConduit PR T: 0207 429 6606M: 07739 461 061NotesSince 2000 Totally has been developing an international portfolio ofpublications and online services that target the world's affluent andinfluential Jewish communities. Today Totally owns and operates two leadingJewish newspapers and the popular online brand TotallyJewish, which supportswebsites operating in the high growth sectors of online classifieds, dating,travel and directories.At the same time, Totally's proprietary online publishing software is beingused to exploit new revenue opportunities in partnership with other third partymedia owners and is also the foundation for a fast growing web developmentagency.Led by Non-Executive Chairman Dr Michael Sinclair and Chief Executive OfficerSteve Burns, Totally is listed on London's Alternative Investment Market(ticker = TLY), has offices in London, Boston (MA) and Tel Aviv and, is fastbecoming known for deploying innovative publishing and technology solutionsworldwide.ENDTOTALLY PLC