Future Business and Management Plans (Fair Disclosure)

5 Feb 2008 07:00

Future Business and Management Plans (Fair Disclosure)

- The information provided below concern future plans and may be subject to change.

1. Matters covered by future plans 1. 2008 guidance

2. Return of profits to shareholders in the form of dividends 2. Major items and timetables Purpose -- Details 1. 2008 guidance: - Revenue target: Won 11.7 trillion - CapEx: Won 1.75 trillion 2. Return of profits to shareholders in the form of dividends: - Won 9,400 dividend per share, which includes special dividend of Won 1,400 per share and interim dividend (which has already been paid) of Won 1,000 per share - Further disclosure to be made after approval of the dividend by the Board of Directors Timetable -- Expected -- investment amount Expected effect -- 3. Risk factors --

4. Date of the resolution of the Board of Directors --

5. Prior disclosure Information provider SK Telecom IR Group of information Audience Investment analysts and institutional investors Date of disclosure 10:00 a.m., January 31, 2008 Event (place) Conference call on 2007 year-end results (SK Telecom headquarters conference room) 6. Contacts Responsible officer Tae Jin Park, Head of IR Group (telephone number) (6100-2400) Primary contact Jinmo Kim, Manager, IR Group (telephone number) (6100-1620) Relevant department - 7. Other relevant - The above management plans and key estimates may information change depending on SK Telecom's operation and management conditions. The conference call will be broadcast in real-time on our company web site (www.sktelecom.com).

Forward-Looking Statement Disclaimer

The material above contains forward-looking statements. Statements that are nothistorical facts, including statements about our beliefs and expectations, areforward-looking statements. These statements are based on current plans,estimates and projections, and therefore you should not place undue reliance onthem. Such forward-looking statements involve known and unknown risks,uncertainties and other factors which may cause our actual results orperformance to be materially different from any future results or performanceexpressed or implied by such forward-looking statements. We do not make anyrepresentation or warranty, express or implied, as to the accuracy orcompleteness of the information contained herein, and nothing contained hereinis, or shall be relied upon as, a promise or representation, whether as to thepast or the future. Forward-looking statements speak only as of the date theyare made, and we undertake no obligation to update publicly any of them inlight of new information or future events. Additional information concerningthese and other risk factors are contained in our latest annual report on Form20-F and in our other filings with the U.S. Securities and Exchange Commission.SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SK Telecom Co., Ltd. (Registrant) By: /s/ Tae Jin Park (Signature) Name: Tae Jin Park Title: Vice PresidentDate: February 1, 2008