Distribution Deal

24 Mar 2005 07:02

Blavod Extreme Spirits PLC24 March 2005 FOR IMMEDIATE RELEASE Blavod Extreme Spirits Signs Wine Distribution Deal with Renowned Moretti Family FRANKLIN, Tenn. - March 24, 2005 - Blavod Extreme Spirits has signed adistribution deal with the Moretti family to distribute wines from its Petrawineries in Tuscany. The Moretti family is already renowned for the ContadiCastaldi and Bellavista wineries in the Franciacorta region of Italy, best knownfor sparkling wines. Petra, a joint venture between Vittorio Moretti and his daughter Francesca,produces four wines: EBO Val di Cornia DocSuvereto, Quercegobbe Merlot IGTToscana, Zingari IGT Toscana, and Petra IGT Toscana. Located in Suvereto, insidethe Tuscany Maremma area, the 300-acre estate is also known for its uniquearchitectural design. The estate was designed by Swiss architect Mario Botta whowon an award of excellence for his design of the San Francisco Museum of ModernArt. "Petra is truly a special project for my family," said Francesca Moretti."Petra, like "pietra" (stone) in Latin, represents a cornerstone for our family.Petra is a special place that we have traced back to ancient Greek civilizationto find the "genius loci" or the spirit of the place. From that research, havecome spirited wines along with premium virgin olive oil." Jeff Hopmayer, CEO of BES, said, "The Moretti family is renowned in Italy forwell-researched and well-run businesses. We are pleased to be working withVittorio and Francesca on their latest project, the Petra wineries. Not onlyhave they developed superior Tuscan wines, they also have created a beautifulwinery that will live on in Italy for centuries." Vittorio Moretti is president of Terra Moretti holding company, well-known inthe eno-tourism world for the exceptional model created in Franciacorta with thebrands of Bellavista and Contadi Castaldi wineries and the Relais & ChateauxL'Albereta, boasting the famous cuisine of maestro Gualtiero Marchesi. InTuscany, the group set up something unique at tourism level and opened in May2004 an exclusive auberge with chef Alain Ducasse in the Maremma region(Castiglione della Pescaia) where great cuisine and elegant hospitality arecelebrated. Terra Moretti holding also is a leader in construction, resortdesign and boat design. The enthusiasm and determination which inspire the winesector characterise all of the other activities embodying an authentic TerraMoretti style. This style is concrete and refined, and aims at excellence bydefending traditions and by valorising first class service to the maximum. BES has developed a strong Italian wine portfolio including Baroncini, BrunoRocca, L'Illuminata by Guido Folonari, Davide Feresin, Campo Bargello, FrancoTerpin, Carron,, Corbera and Vinae Italiae by Wine & Food. Further Details:Giulio Galli BES, Director of Wine ggalli@blavodextreme.comDonna Schwartze DSPR donnaschwartze@earthlink.net, 314-330-3488 Note to Editors:Blavod Extreme Spirits, plc (LSE:BES), established in 2003, is a London-basedand publicly traded company with U.S. subsidiary offices, Blavod Extreme SpiritsUSA, Inc., headquartered in Franklin, Tenn. The BES portfolio includes theaward-winning Players Extreme line featuring Five Times Distilled Vodka alongwith intensely infused Green Apple, Cherry, Lemon, Mandtango (mandarin/tangerine) and Caramel vodkas. Players Extreme also offers flavor-infused rums -Banana, Coconut and Mango. Blavod launched Blavod Black Vodka in 1998 and hasestablished a strong UK and U.S. sales network. BES also represents a wineportfolio including Italian estates, Baroncini and Bruno Rocca, among others.Bruno Rocca's 1999 Rabaja (Barbaresco) was named one of Wine Enthusiast's Top100 Wines of 2004. ### This information is provided by RNS The company news service from the London Stock Exchange