Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andrew Moss

2

Reason for the notification

a)

Position/status

Chief Executive, Phoenix Life (subsidiary operation of Phoenix Group Holdings)

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings

b)

LEI

21380031B1D56JRCE375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of €.00001

KYG7091M1096

b)

Nature of the transaction

Acquistion of Partnership Shares under the Group's Share Incentive Plan -17 (see below)

Acquisition of Matching Shares under the Group's Share Incentive Plan - 6 (see below)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

23

566.91p

e)

Date of the transaction

2018-04-05

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Stephen Jefford

2

Reason for the notification

a)

Position/status

Group HR Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings

b)

LEI

21380031B1D56JRCE375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of €.00001

KYG7091M1096

b)

Nature of the transaction

Acquistion of Partnership Shares under the Group's Share Incentive Plan - 20 (see below)

Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

27

568.14p

e)

Date of the transaction

2018-04-05

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Susan McInnes

2

Reason for the notification

a)

Position/status

Chief Risk Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings

b)

LEI

21380031B1D56JRCE375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of €.00001

KYG7091M1096

b)

Nature of the transaction

Acquistion of Partnership Shares under the Group's Share Incentive Plan - 17 (see below)

Acquisition of Matching Shares under the Group's Share Incentive Plan - 6 (see below)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

23

566.91p

e)

Date of the transaction

2018-04-05

f)

Place of the transaction

London

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Rakesh Thakrar

2

Reason for the notification

a)

Position/status

Deputy Group Finance Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings

b)

LEI

21380031B1D56JRCE375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of €.00001

KYG7091M1096

b)

Nature of the transaction

Acquistion of Partnership Shares under the Group's Share Incentive Plan - 20 (see below)

Acquisition of Matching Shares under the Group's Share Incentive Plan - 6 (see below)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

26

590p

e)

Date of the transaction

2018-04-05

f)

Place of the transaction

London