Director/PDMR Shareholding

24 June 2016

JD Sports Fashion Plc

Notification of Transaction of a Director

Notification made in accordance with Disclosure Rule 3.1.4 R(1)(a) of the Disclosure and Transparency Rules.

The Company was notified on 24 June 2016 by Peter Cowgill (Executive Chairman) that he had acquired 15,000 ordinary shares of 1.25 pence each in the Company on 24 June 2016 at a price of £11.56 per ordinary share.

Following this purchase, Peter Cowgill has an interest in 1,676,052 shares, representing 0.86% of the issued share capital of the Company.

Enquiries:

JD Sports Fashion Plc Tel: 0161 767 1000

Peter Cowgill, Executive Chairman

Brian Small, Chief Financial Officer

MHP Communications Tel: 0203 128 8100

Andrew Jaques

Barnaby Fry

Gina Bell