Director/PDMR Shareholding

Hargreaves Lansdown plc

("Hargreaves Lansdown plc" or "the Company")

DIRECTOR / PDMR Shareholding

21st October 2010

Notification of Transaction of Directors, Persons Discharging Managerial Responsibility ("PDMR") or Connected Persons

Hargreaves Lansdown plc (the "Company") has received notification today from Alex Davies, a PDMR, that on 21st October 2010, he sold a total of 13,696 ordinary shares of 0.4 pence in the Company ("ordinary shares") at a price of 451.6p per share. The number of ordinary shares sold represented 0.003% of the ordinary shares in issue.

Following this transaction, the beneficial shareholding of Alex Davies is 1,215,829 ordinary shares representing 0.26% of the ordinary shares in issue.

Hargreaves Lansdown (Nominees) Limited is the registered shareholder as nominee for the above PDMR.

This announcement is made under the UKLA's Disclosure and Transparency Rule 3.1.2R.

Enquiries:

Hargreaves Lansdown

Tracey Taylor

Finance Director

0117 988 9880