Director/PDMR Shareholding

11 August 2011

PHOTO-ME INTERNATIONAL PLC (the "Company")

Director/PDMR Shareholding

The Company was informed on 10 August 2011 that on that day, Mr Dan David, a non-executive director of the Company, transferred his beneficial interests in 2,000,000 ordinary shares of 0.5 pence each in the share capital of the Company to a family member who is not a connected person to Mr David. No consideration passed in respect of this transfer.

Following this transfer, Mr David's total interests comprise a non-beneficial interest in 45,579,318 ordinary shares held through the Dan David Foundation, which represents 12.60% of the Company's issued ordinary shares (excluding treasury shares).

Enquiries:

Photo-Me International plc

Robert Lowes

(Company Secretary) 01372 453 399

Madano Partnership

Matthew Moth 020 7593 4000