Commercial Launch of Iris solution in Mexico

mirada plc ("mirada" or "the Company") (AIM: MIRA) Commercial Launch of Iris solution in Mexico mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted toannounce the commercial launch of the Company's multiscreen product Iris forCablevisión Monterrey (TVI) ("Cablevisión") in Mexico. This is the first of the cable network deployments agreed as part of theannouncement dated May 19th 2014, which enables Cablevisión to launch itsrenewed pay TV service based on mirada's Iris end-to-end solution. The solution encompasses Inspire state-of-the-art User Interface, Iris softwareclient for the set-top boxes and the innovative backend platform, Iris SDP. Itenables Cablevisión to offer its clients advanced Electronic Programme Guidesas well as many high-end features such as advanced search engine, smartrecommendations, Video on Demand services and several efficient mechanismswhich allow the subscriber to discover content. The current Cablevisión Monterrey service is soon to be enhanced with furtheradvanced features and services, which will also be powered by mirada'ssolution. José Luis Vázquez, CEO of mirada plc, stated: "We are very proud to participatein this prestigious project, which fully demonstrates our capacity to manageall the partners involved and deliver excellent products for a Tier Oneoperator with such a large subscriber base. We are currently working onadditional features and services for Cablevisión which are soon to beimplemented. This is the first launch under our agreement with the Tier Oneoperator, which will be followed by others as the Customer extends the Inspiresolution over different regions." René Bortoni; CEO at Television Internacional (Cablevision Monterrey)commented: "We are excited to announce the new DVB offering for new subscribersof our Pay TV and Triple Play services, it will transform the CustomerExperience of watching TV. Mirada is a key player of this breakthrough of theCompany." -END- Enquiries: mirada plc +44 (0) 203 751 0320Jose Luis Vazquez, Chief Executive Officer Walbrook PR +44 (0) 207 933 8783Nick Rome/Sam Allenmirada@walbrookpr.com Arden partners (Nomad and Joint Broker) +44 (0) 207 614 5900James Felix (Corporate Finance)Kam Bansil (Corporate Broking) About mirada mirada creates and manages services for digital TV platforms and broadcasterswhich enable consumers to interact with and purchase digital content ontelevision, mobile, online and bespoke devices. mirada's products and solutionsare used worldwide to deliver interactive TV, Video on Demand, digitalmarketing and payment services. Its products and services have been deployed bysome of the biggest names in digital media and broadcasting including Sky,Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,mirada has commercial offices across Europe and Latin America and operatestechnical centres in the UK and Spain. For more information, visitwww.mirada.tv. About Cablevision Monterrey Cablevision Monterrey (Television Internacional, S.A. de C.V.), which ispartially owned by Televisa Group and Multimedios Group, is one of Mexico'slargest telco providers in Mexico offering Broadband, telephony and Digital TVservices in Mexico's Northeast area. Its coverage includes Estado de Nuevo León, Coahuila, Tamaulipas and San LuisPotosí Regions with solutions for Residential and Enterprise markets. With more than 40 years in the market, over 500,000 subscribers and more than1,000,000 services installed, Cablevision leads the residential market in theRegion, covering all socioeconomical levels. For more information, visitwww.multimedios.com.