Change of Name

B.S.D. Crown Ltd (Formerly: Emblaze ltd) (LSE:BLZ) (the "Company") Change of Name Tel Aviv, 11 August 2014 Further to the Company's earlier announcement in relation to the change ofname, the Company can confirm that the change of name to B.S.D. Crown Ltd andcorresponding ticker/TIDM change to BSD will become effective on the LondonStock Exchange with effect from 8.00am tomorrow morning. A further announcementwill be made when the name change has become effective. Enquiries:

Eyal Merdler, CFO: eyal.merdler@emblaze.com