Bango Lets Marketers 'See' Visitors to Mobile Internet Sites and Track Success of Marketing Campaigns

1 Feb 2007 12:00

Bango today introduced the new Bango Vision package with trackingand analytics capabilities that enable brands and content providers tosee and understand visitors to their mobile internet sites. BangoVision provides detailed and accurate insights into a mobile customerbase, across hundreds of mobile networks worldwide. £ For the first time, the effectiveness of mobile advertising andmarketing campaigns and their return on investment (ROI) can beaccurately measured. £ Bango has tens of millions of mobile user profiles in the Bango'sglobal platform, each profile contains data on spending behavior, userhistory, lifetime value plus the user's country, network and handset.In addition to this data profiling, Bango Vision provides a "digitalfingerprint" of each mobile visitor so businesses can track individualusers visiting their mobile internet sites and measure theeffectiveness of marketing campaigns. £ "Although common on the PC Internet, information on visitorlocation, buying habits and surfing patterns is very difficult toobtain in the mobile internet space," said Roger Entner, vicepresident and industry analyst, Ovum. "Getting much more detailed andaccurate information on visitors is important to the emerging mobileadvertising industry." £ With Bango Vision, brands can: £ -- Track visitors to better understand customer habits and trends £ -- Identify new and repeat visitors and deliver appropriate content to them £ -- Personalize mobile internet sites in real-time as visitors interact with the site £ -- Track where users are coming from - their country and network £ -- Target users in different countries with different campaigns £ -- Tweak mobile campaigns to achieve greater success £ -- Equip ad sales teams with key performance data £ "Only Bango has the platform to provide detailed insights intomobile users on a global scale," said Andy Bovingdon, vice presidentof Product Marketing at Bango. "Brands use Bango to leverage themobile multiplier effect - to target and reward the most active mobilecustomers. Brands also get a greater insight into their marketing bycomparing the responses from online advertising, PC website marketingand off-line promotion of mobile services." £ Bango Vision is ideal for ad-funded mobile sites or brandsdeveloping a mobile strategy that does not include chargeable premiumcontent. Mobile sites can be integrated with leading search anddiscovery solutions worldwide allowing customers to track the returnon investment for premium search and advertising campaigns. £ Bango Vision also provides promotional tools which brands use intheir mainstream marketing to drive traffic from print, broadcast andweb channels to the mobile site. Leveraging the existing marketingprograms enables brands to continue the direct relationship they havewith their consumers on the mobile phone. £ Bango Vision will be available in February 2007. To learn howbusinesses of all sizes are using Bango to seize the opportunity toengage directly with their consumers on the mobile internet, visitwww.bango.com. £ About Bango £ Bango helps brands, businesses and individuals succeed on themobile internet. Bango's open platform drives traffic to mobile sites;identifies and provides information about consumers visiting mobileinternet sites; and makes it easy to sell mobile content direct toconsumers, worldwide. £ One-time integration with the Bango platform enables contentproviders to interact with tens of millions of end users without thecomplexities of integrating with each mobile operator in turn. Thanksto Bango's partnership with operators worldwide, the mobile internetis open to everyone. Users in more than 130 countries via more than250 operators use Bango to access and pay for content. Bango hasoffices in the USA, UK, Germany and Spain and is quoted on the LondonStock Exchange (AIM: BGO). To learn more, go to www.bango.com Copyright Business Wire 2007