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Last checked at 
12 Feb 2026 07:00
12 February 2026
YouGov plc
("YouGov" or "the Group" or "the Company")
Director/PDMR Dealings
YouGov plc, the international research and data analytics group, announces PDMR dealings as detailed in the below tables.
Following the purchase of shares, Ashley Martin, Non-Executive Director, is beneficially interested in a total of 27,914 shares in the Company, representing approximately 0.02% of the Company's issued share capital.
Enquiries
YouGov plc Tilly Heald, Company Secretary Hannah Jethwani, Head of IR & Corporate Strategy |
020 7012 6000 |
FTI Consulting Charles Palmer / Dwight Burden / Valerija Cymbal / Jemima Gurney |
020 3727 1000 |
J.P. Morgan Cazenove (NOMAD and Joint Broker) Bill Hutchings / James Summer |
020 7742 4000 |
Berenberg (Joint Broker) Mark Whitmore / Richard Andrews / Smruthya Ganeshram |
020 3207 7800 |
Morgan Stanley & Co. International plc (Joint Broker) Andrew Foster / Josh Williams |
020 7425 8000 |
About YouGov
YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.
YouGov /Research Reality
For further information, visit business.yougov.com
DEALING NOTIFICATION FORMFOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |||||
a) | Name: | Ashley Martin | ||||
| 2. | Reason for the notification | |||||
a) | Position/status: | Non-Executive Director | ||||
b) | Initial notification/Amendment: | Initial notification | ||||
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a) | Name: | YouGov plc | ||||
b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
b) | Nature of the transaction: | Purchase | ||||
c) | Price(s) and volume(s):
|
| ||||
d) | Aggregated information: · Aggregated volume: · Price: |
n/a | ||||
e) | Date of the transaction: | 11/02/2026 | ||||
f) | Place of the transaction: | London Stock Exchange [XLON] | ||||
DEALING NOTIFICATION FORMFOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 5. | Details of the person discharging managerial responsibilities/person closely associated | ||||||||||
a) | Name: | Tilly Heald | |||||||||
| 6. | Reason for the notification | ||||||||||
a) | Position/status: | Company Secretary | |||||||||
b) | Initial notification/Amendment: | Initial notification | |||||||||
| 7. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||||||
a) | Name: | YouGov plc | |||||||||
b) | LEI: | 213800MZGBGCJIPOBB41 | |||||||||
| 8. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||||||||
a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | |||||||||
b) | Nature of the transaction: | 1. Acquisition pursuant to exercise of share options 2. Sale of vested shares to meet tax liabilities arising on exercise of share options | |||||||||
c) | Price(s) and volume(s):
|
| |||||||||
d) | Aggregated information: · Aggregated volume: · Price: |
n/a | |||||||||
e) | Date of the transaction: | 10/02/2026 | |||||||||
f) | Place of the transaction: | London Stock Exchange [XLON] | |||||||||
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