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Director/PDMR Shareholding

8 Nov 2023 12:28

RNS Number : 8135S
YouGov PLC
08 November 2023

8 November 2023

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing

YouGov plc, the international research and data analytics group, announces PDMR dealing as detailed in the below table.

Enquiries

YouGov plc

Tilly Heald, Company Secretary

Hannah Jethwani, Investor Relations Director

020 7012 6000

FTI Consulting

Charles Palmer / Valerija Cymbal / Jemima Gurney

020 3727 1000

Deutsche Numis (NOMAD and Joint Broker)

Nick Westlake / Iqra Amin

020 7260 1000

Berenberg (Joint Broker)

Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff

020 3207 7800

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 26 million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

For further information, visit business.yougov.com

DEALING NOTIFICATION FORMFOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Doug Rivers

2.

Reason for the notification

a)

Position/status:

Chief Scientist

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

1. Exercise of share option pursuant to the vesting of the YouGov Long-Term Incentive Plan 2019 ("LTIP 2019")

2. Sale of vested shares following part settlement with a cash payment equal to market value of 117,219 ordinary shares to meet the PDMR's tax liabilities arising on the exercise of LTIP 2019

c)

Price(s) and volume(s):

Name

Price(s)

Volume(s)

Doug Rivers

1. Nil

260,481

2. £8.58

143,262

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction:

6 November 2023

f)

Place of the transaction:

London Stock Exchange (XLON)

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
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