YouGov Regulatory News (YOU)

YouGov plc

Tilly Heald (Company Secretary)

020 7012 6000

FTI Consulting

Charles Palmer / Elena Kalinskaya

020 3727 1000

Numis Securities (NOMAD and Joint Broker)

Nick Westlake / Hugo Rubinstein / Matt Lewis

020 7260 1000

Berenberg (Joint Broker)

Mark Whitmore / Alix Mecklenburg-Solodkoff

020 3207 7800

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Sundip Chahal

2.

Reason for the notification

a)

Position/status:

Chief Operating Officer

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]

5.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ray Martin

6.

Reason for the notification

a)

Position/status:

Chief Client Officer

b)

Initial notification/Amendment:

Initial notification

7.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

8.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]

9.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ted Marzilli

10.

Reason for the notification

a)

Position/status:

CEO YouGov Direct

b)

Initial notification/Amendment:

Initial notification

11.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

12.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]

13.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Doug Rivers

14.

Reason for the notification

a)

Position/status:

Chief Scientist

b)

Initial notification/Amendment:

Initial notification

15.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

16.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]

17.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Julien Chevignon

18.

Reason for the notification

a)

Position/status:

CEO APAC

b)

Initial notification/Amendment:

Initial notification

19.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

20.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]

21.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Stefan Kaszubowski

22.

Reason for the notification

a)

Position/status:

Global Head of Custom Research

b)

Initial notification/Amendment:

Initial notification

23.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

24.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]

25.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Bianca Bruhn

26.

Reason for the notification

a)

Position/status:

CEO Mainland Europe

b)

Initial notification/Amendment:

Initial notification

27.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

28.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition

c)

Price(s) and volume(s):

d)

Aggregated information:

· Aggregated volume:

· Price:

n/a

e)

Date of the transaction: 

24 December 2020

f)

Place of the transaction:

London Stock Exchange [XLON]