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14 Apr 2009 07:00
14th April 2009
Westminster Group Plc:
Launch of new 'Generation 2' website for its
International Security & Defence subsidiary
Westminster Group Plc ('Westminster' or the 'Group'), the AIM listed supplier of system solutions and products to the security, defence, fire protection and safety markets worldwide, announces the launch of its new international, multilingual, 'Generation 2' security and defence web site (www.wi-ltd.com).
At flotation, Westminster announced a programme of improvements to its sales and marketing activities to further exploit its already prominent position as one of the world's foremost providers of global security and defence solutions.
The new site is believed to be the largest security product web site in the world and has become a case study for the Microsoft Corporation as a result of its complexity and successful delivery (http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000003895).
Features offered include: multilingual support; secure e-commerce; secure access to files for Westminster's agents & partners; encrypted enquiry facilities; personalised customer account centres; site-wide search of all products & datasheets; interactive worldwide 'contact us' facility; related product suggestions and a product library that is five times greater than the previous generation's site.
Guy McNeill, Technical Manager at Westminster, said:
"Westminster has a unique challenge in that many of our target customers are in inhospitable and often unreliable environments with a necessity to access a huge technical library of information that is up-to-date and is capable of being delivered in their language.
"The new interactive customer portal enables visitors to subscribe to Westminster News and Product announcements, specify preferences in how they search and display information on our site, and keep track on enquired and purchased products.
"We have had to factor in low bandwidth constraints for some of the Asian and African markets, technology compatibility and advanced security encryption which is crucial to maintaining our market leading position in the global security and defence market."
Peter Fowler, Chief Executive of Westminster, added:
"The new site gives the Group far greater reach and greater control over our product catalogue. Our industry is fast changing, making the traditional printed catalogues very hard to keep up to date. The efficiency of our network of over 70 agents is dependent on supporting them in the field with the most up to date product information and manuals on a real time basis.
"We calculate that this site will not only improve our product sales, order processing and delivery, but will additionally deliver cost savings through reduced print of catalogues and product marketing materials and greater efficiencies through advanced management information."
Enquiries:
Peter Fowler 01295 756 300
Chief Executive - Westminster Group Plc
Charlie Cunningham 020 7600 1658
FinnCap
Tom Cooper/Paul Vann 0117 920 0092
Winningtons Financial
Notes:
Westminster Group plc is a leader in the supply of system solutions and products to the security, defence, fire protection and safety markets worldwide.
Westminster's principal activity is the design, supply and ongoing support of advanced technology security solutions, risk assessments and close protection services. These can range from product only assignments, such as the supply of specialised scanners, to the design and implementation of an integrated system solution such as a border detection and surveillance system. The majority of its customer base, by value, comprises governments and government agencies, non governmental organisations and blue chip commercial organisations.
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