VITA.L Regulatory News (VITA)

28 Sep 2006 07:02

Cellcast plc28 September 2006 Press Release 28 September 2006 Cellcast plc ("Cellcast" or "the Company") Cellcast launches new subsidiary in Brazil Programming deals signed with three of the country's leading TV and radio networks Cellcast plc (AIM:CLTV), the global interactive digital broadcaster, is addingan important territory to its international operations with the launch of a new,wholly-owned subsidiary, Cellcast do Brasil, based in Sao Paulo. At the same time, the Company today announces that media contracts have beensigned with three major Brazilian television and radio networks, and billingagreements have been completed with the country's two major telecom providers,Brasil Telecom and Telefonica. An agreement to produce a telephony-based interactive game show for insertion infootball programming has been signed with Rede TV, the country's fourth largestterrestrial TV network. An interactive sports show and a new game show areunder development with the leading public broadcaster TV Cultura. Additionally,Cellcast's successful TV format Bid2Win is being adapted for prime time radiounder a new deal with Radio Metropolitana, Brazil's leading radio network withabout three million listeners. Cellcast's international strategy is to concentrate on the world's fastestgrowing mobile markets, and its entry into Brazil follows the Company'ssuccessful launches in India and China, and recent initiatives to bring itsinteractive entertainment to audiences in the USA and Russia. Commenting on the launch of Cellcast do Brasil, Andrew Wilson, CEO of Cellcastplc, said: "Brazil is South America's largest media market, and with the newtelecom billing infrastructure in place, the country promises to become aleading world market for Cellcast's convergent entertainment services." Ricardo Rocha, a director of Cellcast do Brasil, said: "Brazil will overtakeJapan and become the world's fourth largest mobile market next year, with under25s responsible for the majority of the new subscriptions. In a population of190 million, 90% of households have television. This is a fast-growing marketfor media that fully engage audiences through innovative interactiveentertainment and multi-platform applications. We are extremely excited aboutthe significant opportunities in Brazil for Cellcast's proven formats andprogrammes." Sal De Parres, Cellcast plc's Head of Programming for Cellcast Americas, said: "The Company's continued roll-out in South America, with the addition of Brazilto our Argentine and Ecuador operations, and the consistent demand for ourtelephony-based interactive programming, continues to validate our regionalstrategy." - Ends - For further information:Cellcast plcAndrew Wilson, CEO Tel: +44 (0) 20 7190 0300andrew@cellcast.tv www.cellcast.com Daniel Stewart & Company PlcMarc Young, Corporate Finance Tel: +44 (0) 20 7776 6550marc.young@danielstewart.co.uk www.danielstewart.co.uk Media enquiries:AbchurchHenry Harrison-Topham / Gareth Mead Tel: +44 (0) 20 7398 7700henry.ht@abchurch-group.com www.abchurch-group.com Notes to Editors: Cellcast plc Cellcast plc is a leading international provider of participation televisionapplications and interactive mobile content in the fast-growing multi-platformdigital entertainment sector. Headquartered in London, with associatedoperations in Paris, Beirut, Mumbai, Miami, Hong Kong and Buenos Aires,Cellcast's applications and programming are distributed on the Sky Digital andFreeview platforms in the UK and broadcast partners include Canal+ in France;STB in Ukraine; Future TV, Dubai Television and Rotana TV in the Middle East;Zee TV in India; TVS-3 in China; TV3 in Malaysia; and Canal America inArgentina. Cellcast's revenues streams are independent of both advertising and subscriptionfees. With a network of revenue sharing agreements with telecommunicationscarriers and aggregators across five continents, Cellcast receives a share ofthe call revenue every time a consumer uses a mobile or fixed-line phone toparticipate in its interactive entertainment, revenue which is retained orshared with its broadcast partners. Cellcast's programme formats and proprietaryInteractive Platform (CIP) also facilitate delivery of content to mobile phones,the internet and broadband-delivered IPTV. This enables viewers to continueparticipating in a programme away from the TV, generating 24/7 revenueopportunities. Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 21September 2005. This information is provided by RNS The company news service from the London Stock Exchange