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Product Launch

6 Dec 2007 09:51

Ultrasis PLC06 December 2007 Press release 6 December 2007 Ultrasis plc Ultrasis plc opens The Wellness Shop in the United States through groundbreaking YourCity.MD portal Ultrasis plc, the provider of computer-delivered, interactive healthcareproducts and associated services, has reached an agreement with the developersof YourCity.MD to promote "The Wellness Shop" and its products across the top300 cities in the United States, providing Ultrasis with direct access tomillions of potential customers. The Wellness Shop is Ultrasis's online retailservice, launched in November 2006, which provides quality healthcare productsand services that help people to be more active in managing their own health andwellbeing. YourCity.MD is the only online healthcare portal in the U.S. that reaches morethan 300 of the largest U.S. cities with city-specific domain names with theintuitive .MD extension. YourCity.MD intends to become the most significanthealthcare portal in the U.S. by delivering local, intuitive, relevant andphysician recommended Web sites aimed at connecting both healthcare consumersand providers. YourCity.MD has been developed by health practitioners andentrepreneurs Joe Benza, Jr. and Dr. Michael Barber. "The goal of YourCity.MD isto improve the quality of healthcare for consumers by offering a healthcarenetwork combining national reach with a local platform," said Mr Benza, CEO ofYourCity.MD. Initially launched in Cincinnati, Ohio, this site receives more than 200,000hits per month. Now the site is available in more than 300 cities - for a fulllist of the cities go to: http://www.yourcity.md/yourcity/allcities.aspx. YourCity.MD sites are free to both doctors and patients, with revenues generatedby advertising and premium services. YourCity.MD research shows that in the U.S.alone, 116 million people used the Internet to find health information in 2006,up from 41 million in 2001. Commenting on the agreement, Nigel Brabbins, Chief Executive of Ultrasis, said "Joe and Michael have created the perfect opportunity for patients and healthcareprofessionals to share knowledge and information on a local level on how tomanage their own healthcare, and this is a perfect fit with the core business ofUltrasis. We look forward to sharing YourCity.MD's success as they make theconcept more widely available across the United States. We are offering aspecial introductory price for The Wellness Shop products for all YourCity.MDcustomers which we will also make available within the UK. " To read more about YourCity.md published in the Business Courier of Cincinnatigo to http://cincinnati.bizjournals.com/cincinnati/stories/2007/08/20/story1.html For further information please contact: Ultrasis plc:Nigel Brabbins, Chief Executive +44 (0) 20 7566 3900nbrabbins@ultrasis.com www.ultrasis.com Insinger de Beaufort, Nominated adviser:Noelle Greenaway +44 (0) 20 7190 7000 Marshall Securities, Broker:John Webb +44 (0) 20 7490 3788 Media enquiries: Capital MS&LPeter Curtain / James Madsen +44 (0) 20 7307 5330james.madsen@capitalmsl.com Notes to editors: About Ultrasis plc Ultrasis plc is a healthcare company with core expertise in health, psychology,software development and programme management. The Company delivers computerisedhealthcare products to the NHS, the corporate sector and other healthcareproviders in the UK and US. Ultrasis was the first company to offer computerised products based on CognitiveBehavioural Therapy (CBT) and interactive multimedia, and is the world leader inthis field. The products help people tackle stress, anxiety and depression, anda full spectrum of related chronic conditions. The wellness shop is an on-line retail service designed and developed to addressthe growing demand for quality healthcare products and services that help peopleto be more active in managing their own health and wellbeing. By going to www.thewellnessshop.co.uk people will be able to find affordableself-help programmes to tackle some of the more common emotional health problemsthat people experience in their lives; including depression, anxiety, stress andsleep problems. www.ultrasis.com www.thewellnessshop.co.uk About YourCity.MD YourCity.MD LLC is the first and only digital media company to reach healthcareconsumers and providers in the top 301 U.S. markets with its city specificdomain names with the .MD extension. Founded on the principle that healthcareis and should be local, YourCity.MD helps consumers access a healthcare networkcombining national reach with a local platform. Designed to also appeal toproviders, YourCity.MD helps grow and improve one's medical practice throughfree productivity tools and a third party independent physician rating/patientfeedback system that serves as a dependable source of referrals. For moreinformation, visit www.YourCity.MD or type in your local city name with the new.MD TLD Internet extension. This information is provided by RNS The company news service from the London Stock Exchange
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