TTR.L Regulatory News (TTR)

32Red Plc

("32Red" or "the Company")

32Red Wins Industry Customer Service Award

32Red, the award-winning online casino operator, has been ranked top of the inaugural etruvian Customer Service Quality Audit for online casinos. The audit assessed each operator on seven key categories: Accessibility, Response Time, Product Knowledge, Presentation, Personalisation, Friendliness and going that Extra Mile.

32Red achieved an 8.8 out of ten overall score setting it apart from operators such as Bwin.party, Bet 365, Ladbrokes and William Hill who also featured in the Audit. In each of the categories 32Red achieved a top 4 ranking including top position in product knowledge, personal touch and going that extra mile.

The Audit, determined by using a mystery shopper approach, used multiple new consumer sign-ups to assess each casino operator by asking questions of varying complexity and difficulty to identify the overall customer experience and track each company's resolution techniques.

The building and maintenance of strong customer relationships is the bedrock of 32Red's business philosophy and the result of today's etruvian audit underpins the effectiveness of its strategy. 32Red continually strives to exceed customers' expectations both in terms of the product offering and the level of customer service provided. As a Gibraltar licencee, 32Red fulfils high standards of social and corporate responsibility, utilising world class fraud detection, player monitoring and CRM practices.

32Red has also been awarded the title of casino operator of the year by Casinomeister for an unprecedented tenth year running.

The strategic focus on customer service continues to translate into financial success with play yields amongst the highest in the industry at £500*.

Ed Ware, CEO of 32Red, commented:

"Customer service is at the very heart of everything we do at 32Red and today's recognition of that is a testament to all the hard work and dedication from our staff based in Gibraltar. We focus all our attention on ensuring that we deliver a 'second to none' player experience and we will continue to invest in this area to maintain our market leading proposition."

28 May 2013

* taken from final results for the year ended 31 December 2012

Enquiries