8 Apr 2019 07:00
8 April 2019
Taptica International Ltd
("Taptica," the "Company" or the "Group")
Proposed Change to Company Name
Taptica International Ltd (AIM: TAP), a global leader in advertising technologies for brand advertising and performance-based mobile marketing, announces the Board of directors' intention to change the name of the Company to Tremor International Ltd.
It is intended that the proposed change of name will better reflect the Group's ongoing strategic and operational focus following the transformational merger with RhythmOne.
The change in the Company's name will enable it to leverage the existing positive brand value associated with Tremor Video - in particular in the US - which is a key growth opportunity for the enlarged group. The Group's performance-based marketing division will retain the Taptica brand.
A special resolution to approve the name change will be proposed at the Group's Annual General Meeting, which will be held on Thursday, 13 June 2019.
Ofer Druker, Chief Executive Officer of Taptica International, commented:
"The last 18 months have been transformational for the Group, culminating in the recent merger with RhythmOne. Adopting the Tremor brand at group level is the next logical step for the business as it enables us to leverage the brand value associated with Tremor to address the significant opportunity that exists within the video advertising arena.
"This change will allow us to forge a new identity at group level whilst retaining existing brands and their customer relationships, providing a clear unifying structure to the organisation as we seek to further deliver shareholder value."
For further information or enquiries please contact:
Taptica International Ltd | Tel: +972 3 545 3900 |
Tim Weller, Non-Executive Chairman Yaniv Carmi, Chief Financial Officer
|
|
finnCap Ltd Jonny Franklin-Adams Henrik Persson James Thompson Hannah Boros
| Tel: +44 20 7220 0500 |
Vigo Communications Jeremy Garcia Antonia Pollock Charlie Neish | Tel: +44 20 7390 0230 |
About Taptica
Taptica International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video DSP (brand advertising), Taptica (performance advertising) and a Media division.
Tremor Video DSP helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.
The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.
Taptica International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TAP).