Trakm8 Hldgs Regulatory News (TRAK)

TRAKM8 HOLDINGS PLC

("Trakm8" or the "Group")

Trakm8 partners with Direct Line Group on telematics

Trakm8, the AIM-listed designer, developer and manufacturer of GPRS based hardware and software for the vehicle placement and security market, is pleased to confirm that it has been appointed the sole telematics supplier of self-install devices to Direct Line Group for the recently launched Direct Line DrivePlus Plug-in device. This is confirmation of the significant hardware order Trakm8 announced on 13 January 2014.

Trakm8 is working closely with DLG's other telematics supplier, The Floow, a specialist UK based telematics analytics and software company, to deliver the analysis and develop the feedback tools.

Trakm8 is supplying hardware based on their next generation telematics device and the first of a new family of products called T10. The T10 Micro is a fully functional telematics tracking device with CANbus communications. The self-install device is fitted to the vehicle diagnostic socket and is probably the smallest such unit available today.

John Watkins, Executive Chairman of Trakm8 commented: 

"This is a key milestone for Trakm8, as Direct Line Group launches a step-change in telematics for UK consumers. This proposition accelerates the awareness of telematics as an effective tool to improve driving skills and reduce fuel costs. We look forward to building on this relationship further as consumers adopt the Plug-in device."

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Notes to Editors

Trakm8

Founded in 2002, Trakm8 is a leading technology designer, developer and manufacturer of telematics hardware and software to the safety, security and vehicle tracking markets. The Group, which is based in Shaftesbury, Dorset, distributes its hardware and software through a network of distributors worldwide. In addition the Group provides vehicle monitoring and tracking services direct to the B2B market. Trakm8's IP owned products and services allow vehicles and drivers to be monitored, allowing organisations to manage deliveries and services, or track stolen vehicles down to five metres.

Trakm8's services also include driver behaviour management solutions that can reduce fuel consumption by 10% or more, logistics routing & scheduling packages, and tachograph data reporting. The Group's growing installed based customers include Eon, St Gobain, the AA and Fujitsu.

Trakm8 has been listed on the AIM market of the London Stock Exchange since 2005.

www.trakm8.com

Direct Line Insurance Group plc

Direct Line Insurance Group plc (Direct Line Group) is headquartered in Bromley; it has operations in the UK, Germany and Italy.

Through its number of well known brands Direct Line Group offers a wide range of general insurance products to consumers. These brands include; Direct Line, Churchill and Privilege. It also offers insurance services for third party brands through its Partnerships division. In the commercial sector, its NIG and Direct Line for Business operations provide insurance products for businesses via brokers or direct respectively.

In addition to insurance services, Direct Line Group continues to provide support and reassurance to millions of UK motorists through its Green Flag breakdown recovery service.

DrivePlus Plug-in

The DrivePlus Plug-in is free of charge with a DrivePlus Plug-in policy. The DrivePlus Plug-in is only available for cars manufactured later than 2002. DrivePlus does not operate any curfew periods for young drivers.

For more information go to: www.directline.com/car-insurance/driveplus

The Floow

The Floow is an independent UK technology company. The Floow was founded and developed on the belief that telematics insight for insurers can transform the traditional 'transactional model' to a 'relationship and service led model'.

The Floow designs the world's most advanced and lowest-cost telematics systems to make vehicles safer and cheaper for all. The Floow is based in Sheffield and currently employs 30 people. Floows' unique end to end solution techniques have been developed by a world-class team of experts, made up of eminent and motivated members from the fields of Telematics; Computer Science; Data Mining; Psychology and Automotive. The University of Sheffield is a significant minority shareholder, as well as Cranfield through the work of Lisa Dorn.

For further information visit: www.thefloow.com